The author seeks and finds new possibilities of how to capture the instability and transience of consumer visuality through the static image and its expression innovation and how to reveal its numerous subliminal messages. It points to the mistakes in the matrix that demasses the other side of the retouched world. The painting foundation of Tomáš Tichý is in many ways polemical. In his work he applies critical procedures and ethical principles, whose background presents certain contradictory features of social status quo. His painting view can be described as diagnostic.
